PRIVACY POLICY

Last updated: July 12, 2026

Jane London operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a personalized shopping experience (the “Services”). Jane London is powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use, or disclose personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use and disclosure of your information as described in this Privacy Policy.

What Personal Information Do We Collect or Process?

When we use the term “personal information,” we mean information that identifies you or another person, or that can reasonably be linked to you. Personal information does not include information that is collected anonymously or has been anonymized so that it cannot identify or be associated with you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

• Contact information, including name, postal address, billing address, shipping address, telephone number and email address.

• Financial information, including credit and debit card numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.

• Account information, including username, password, security questions, configurations and settings.

• Transaction information, including items you view, add to your cart, add to your wishlist, purchase, return, exchange or cancel, as well as your previous transactions.

• Communications with us, including information you provide when communicating with us, such as when you contact customer support.

• Device information, including information about your device, browser or network connection, IP address and other unique identifiers.

• Usage information, including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you: We collect information when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information.

• Automatically through the Services: We collect information from your device or when you use our products or Services or visit our website, including through cookies and similar technologies.

• From our service providers: We may collect information when we engage service providers to enable certain technologies and when they collect or process your personal information on our behalf.

• From our partners and other third parties.

How Do We Use Your Personal Information?

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

• Providing, customizing and improving the Services. We use your personal information to provide you with the Services. This includes fulfilling our contract with you, processing your payments, fulfilling your orders, storing your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining and otherwise managing your account, organizing shipping, facilitating returns and exchanges, enabling you to leave reviews, and creating a personalized shopping experience, such as by recommending products based on your purchases. This may also include using your personal information to better customize and improve the Services.

• Marketing and advertising. We use your personal information for marketing and advertising purposes, including sending marketing and promotional communications by email, SMS or post and displaying online advertisements for products or services relating to the Services or other websites. This may include advertising based on items you have previously purchased or added to your cart, as well as other activities relating to the Services.

• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding potentially fraudulent, illegal, unsafe or malicious activity, protect public safety, and maintain the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password or other login credentials with other people.

• Communicating with you. We use your personal information to provide customer support and effective Services, respond promptly to your requests, and maintain our business relationship with you.

• Legal reasons. We use your personal information to comply with applicable law or respond to lawful legal processes, including requests from law enforcement or regulatory authorities, investigate or participate in civil investigations, potential or actual legal disputes or other adversarial proceedings, investigate potential violations of our terms or policies, and enforce our terms and policies.

How Do We Share Personal Information?

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy. Such circumstances may include:

• Shopify providers and other third parties who provide services on our behalf, such as IT management, payment processing, data analysis, customer support, cloud storage, fulfillment and shipping.

• We share personal information with business and marketing partners who provide marketing services and display advertising to you. For example, we use Shopify to support personalized advertising through third-party services based on your online activities across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy policies.

• When you request or otherwise consent to us sharing certain information with third parties, such as to facilitate product delivery, or when you use social media widgets or login integrations.

• We may share personal information with our affiliates or otherwise within our corporate group.

• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests, to enforce applicable service terms or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, and Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services may be shared with Shopify and third parties who may be located in countries other than your country of residence in order to provide and improve the Services.

To protect, expand and improve our business, we also use certain advanced Shopify features that incorporate data and information from your interactions with our store, other merchants and Shopify. To provide these advanced features, Shopify may use personal information collected through your interactions with our store, other merchants and Shopify.

In these circumstances, Shopify is responsible for the processing of your personal information, including responding to requests regarding the exercise of your rights concerning the use of your personal information for these purposes.

For more information about how Shopify uses your personal information and the rights you may have, please refer to the Shopify Consumer Privacy Policy.

You may also be able to exercise certain rights regarding your personal information through the Shopify Privacy Portal, depending on where you reside.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information contained on those websites.

Information you provide in public or semi-public locations, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by a third party.

The inclusion of such links by us does not imply that we endorse the content of these platforms or their owners or operators, unless expressly stated in the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children who are under the age of majority in their country.

If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that such information be deleted.

As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” personal information of individuals under 16 years of age, as those terms are defined under applicable law.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and therefore we cannot guarantee “perfect security.” Information you send to us may also be at risk during transmission. We recommend that you do not use insecure channels when transmitting sensitive or confidential information to us.

How long we retain your personal information depends on various factors, including whether we need the information to manage your account, provide Services to you, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by applicable law.

• Right of access. You may have the right to request access to the personal information we hold about you.

• Right to deletion. You may have the right to request that we delete personal information we hold about you.

• Right to correction. You may have the right to request correction of inaccurate personal information we hold about you.

• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party under certain circumstances and with certain exceptions.

• Managing communication preferences. We may send you promotional emails. You can opt out of receiving these emails at any time by using the unsubscribe option included in our emails. If you opt out, we may continue to send you non-promotional emails, such as emails relating to your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, subject to exceptions and limitations under local law, you may also have the following rights in addition to those listed above:

• Right to object and right to restrict processing. You may have the right to request that we stop or restrict the processing of your personal information for certain purposes.

• Withdrawal of consent. Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of processing based on your consent before it was withdrawn.

You may exercise these rights where indicated within the Services or by contacting us using the contact details below.

Exercising these rights will not result in any disadvantage to you. Where permitted or required by applicable law, we may need to verify your identity before processing your requests.

In accordance with applicable law, you may appoint an authorized representative to submit requests on your behalf. Before accepting such a request from a representative, we may require proof that you have authorized them to act on your behalf. You may also be required to confirm your identity directly with us.

We will respond to your request within the time period required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below.

Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact details below or by submitting a complaint to the relevant data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent agreements issued by the relevant UK authority, unless the transfer is made to a country recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example, to reflect changes to our practices or for other operational, legal or regulatory reasons.

We will publish the revised Privacy Policy on this website, update the “Last updated” date accordingly, and provide any notice required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by telephone at +351 934 824 198 or by email at info@janelondon.uk.

For the purposes of applicable data protection laws, Jane London is the data controller responsible for your personal information.